Chris Austin
Pricing Expert
Most small businesses don’t have their own pricing expert—that's where I come in. As an economist and Certified Pricing Professional, I help you design and build a pricing structure that increases your sales and profits. I'll show you how to move away from "one-size-fits-all" pricing so you can harvest more of the value your customers see in your products and services.I invite you to subscribe to my free ($0) newsletter, Pricing Pointers.
Legacy Article Archive
🍎 = of particular interest to nonprofit and public sector organizationsFinding the Best Fee Strategy 🍎Can a nonprofit charge a fee? 🍎Charging everyone the same price costs you sales and profitsProtect your profits with bare bones productsBoost sales and profits with add-on productsHow to price bare bones products with add-onsHow should our nonprofit structure a program where we charge a fee in exchange for a service? 🍎Making people buy more to get a better priceHow to select the right type of quantity discountHow to give a quantity discount when buyers purchase “one or none”Two actions that will make mixed bundling more profitableWhat goals does a pricing strategy help a nonprofit organization achieve? 🍎How to pick the right approach to pricing your productKnow your choices when pricing your productThe four wants: How many does your product satisfy?Give your buyers price optionsHere’s a better way to get buyers to pay in advanceWhen to use good/better/best pricingThe trick to making good/better/best pricing workThree rules for pricing upgradesDon’t cut your price; give them moreUse rewards, not penaltiesEnjoy the movie, but don’t take away the wrong lessonA better way to sell moreThree pitfalls of group pricing and how to get around themThis is the secret to getting buyers to admit “I am willing to pay you more!”Are you overlooking these two facts?How do your respond to buyers who claim your price is to high? Try thisEight ways to get buyers to reveal how much they’re willing to payThe dangers of too many choicesWhat is a pricing model?My top 3 pricing books for small businessesHow do substitutes affect your price strategy?
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